Guide: Social Psychology, Marketing, and Sales Tactics

Maximize your social media impact with this detailed business guide. Learn how to set clear goals and KPIs, define your target audience, and develop a content calendar. We cover all content types, from videos and carousels to infographics and quotes.

Discover the power of color psychology and font choices in your visual branding. Learn the best times to post on different platforms, plus tools for scheduling content.

Our guide also covers recording and editing high-quality videos, understanding static vs. video posts, and combining them effectively to engage your audience.

You’ll learn the ins and outs of paid advertising: creating ads, segmenting your audience, and evaluating ROI. We’ll also teach you how to create viral content and leverage trends and influencers.

Finally, understand how social media algorithms work and how to boost organic reach. Our guide also explores strategies to increase user engagement, including user-generated content (UGC) and brand collaborations.

📚 Guide Index (Included in the PDF)

1. General Social Media Strategies
   1.1 Definition of Goals and KPIs
   1.2 Identifying the Target Audience
   1.3 Creating a Content Calendar
   1.4 Competitor Analysis and Benchmarking

2. Types of Content on Social Media
   2.1 Visual Content (Images, Videos, Infographics)
   2.2 Interactive Content (Polls, Questions, Challenges)
   2.3 Educational Content (Tutorials, Tips, Webinars)
   2.4 Entertaining Content (Memes, Hacks, Stories)
   2.5 Value Content (Testimonials, Case Studies, Reviews)

3. Formats and Sizes for Posts
   3.1 Images and Graphics
   3.2 Short vs Long Videos
   3.3 Stories and Reels
   3.4 Carousel Posts
   3.5 Text-Based Posts (Quotes, Reflections, News)

4. Color Palettes and Visual Style
   4.1 The Psychology of Color on Social Media
   4.2 Creating a Consistent Color Palette
   4.3 Color Trends on Social Media
   4.4 Tools for Selecting Color Palettes

5. Posting Times
   5.1 Best Times to Post on Instagram, Facebook, Twitter, LinkedIn
   5.2 Factors Affecting Posting Times
   5.3 Tools for Scheduling Posts

6. Recording and Content Production
   6.1 How to Record High-Quality Videos with a Smartphone
   6.2 Video Editing Tools and Software
   6.3 Live Video vs Pre-recorded Videos
   6.4 Lighting and Sound Tips

7. Trending Fonts
   7.1 Modern Fonts for Social Media
   7.2 Font Readability Across Devices
   7.3 Font Pairing for Better Design
   7.4 Tools for Choosing Fonts

8. Static Images vs Video Posts
   8.1 Pros of Static Images
   8.2 Video Benefits
   8.3 Combining Formats Effectively
   8.4 Tips for High-Quality Images

9. Paid Advertising on Social Media
   9.1 Ad Types
   9.2 Ad Design
   9.3 Audience Segmentation
   9.4 Key Metrics
   9.5 Budgeting and ROI

10. Virality Factors on Social Media
    10.1 What Makes Content Viral
    10.2 Psychology of Virality
    10.3 Using Trends and Hashtags
    10.4 Influencers and Reach

11. Social Media Algorithms
    11.1 How Algorithms Work
    11.2 Organic Reach Factors
    11.3 Algorithm Optimisation
    11.4 Role of Engagement

12. Strategies to Increase Engagement
    12.1 Crafting Calls to Action
    12.2 Replying to Comments and DMs
    12.3 User-Generated Content (UGC)
    12.4 Influencer and Brand Collaborations