Guide: Social Psychology, Marketing, and Sales Tactics

A comprehensive guide that connects the science of human behaviour with practical strategies in marketing and sales. Learn how to influence decision-making, build persuasive campaigns, and optimise digital sales using psychological principles. Ideal for marketers, business owners, and sales professionals who want to understand what truly drives people to buy.

Social Psychology, Marketing, and Sales Tactics

1. Factors That Capture Human Attention
    1.1 Memory
    1.2 Attention
    1.3 Perception

2. Human Rules and Psychological Biases in Marketing
    2.1 Price Biases
    2.2 Logical Thinking Patterns Applied to Purchasing
    2.3 Social Group Behaviours

3. Sales Tactics
    3.1 Foot-in-the-Door Technique
    3.2 Door-in-the-Face Technique
    3.3 Negotiation Tactics
    3.4 Other Sales Techniques

4. Marketing Psychology
    4.1 Emotions in Buying Decisions
    4.2 The Impact of Colours
    4.3 The Importance of Storytelling in Marketing
    4.4 Persuasion and Its Techniques
    4.5 Cognitive Biases and Their Impact on Buying Decisions

5. Digital Sales
    5.1 Sales Page Optimisation
    5.2 Email Marketing
    5.3 Online Conversion Strategies
    5.4 Social Media Marketing and Its Effect on Sales
    5.5 Sales Funnel Optimisation

6. Closer and Setter Concepts
    6.1 What Are Closers and Setters?
    6.2 Tactics to Become an Effective Closer
    6.3 Companies That Need Closers and Setters
    6.4 How to Offer Closer or Setter Services

7. Other Relevant Topics
    7.1 The Neuroscience of Marketing
    7.2 Emotional vs. Rational Marketing
    7.3 The Influence of Technology on Marketing
    7.4 Long-Term Customer Retention Techniques

8. Final Conclusion

9. Bibliographic References